Prince Mainwal Associate Manager

Driving user engagement, retention, and reactivation at scale. From gaming lifecycle campaigns to cross-geo strategies — turning data into cost-efficient growth.

CLM 
· 
CRM 
· 
Retention 
Marketing 
Portrait
CleverTap
Segmentation
In-app Banners
Push Notifications
WhatsApp & RCS Marketing
CLM Strategy
A/B Testing
CleverTap
Segmentation
In-app Banners
Push Notifications
WhatsApp & RCS Marketing
CLM Strategy
A/B Testing
User Retention
Resurrection Campaigns
Email Deliverability
Community Building
Multi-geo Campaigns
User Retention
Resurrection Campaigns
Email Deliverability
Community Building
Multi-geo Campaigns
10M+
Users Managed

Leading growth and retention strategies for millions of active gamers.

30%
Retention Growth

Significant uplift in player reactivation through targeted lifecycle campaigns.

50+
Campaigns Executed

Multi-channel cross-geo strategies optimized for maximum cost-efficiency.

Featured Work

Projects & Campaigns

5–6× more efficient
India & US Rummy
8+ day inactive users
₹60–80 per reactivated user vs ₹400 for new acquisition
Rummy CLM — Reactivation at Scale
Led lifecycle marketing for Rummy across India and US, delivering the most cost-efficient growth lever at MPL.
India WA: 51K followers
350 DOD additions
5K widget clicks/day
Telegram 4.1K followers
WhatsApp & Telegram — India Growth
Scaled India's WhatsApp and Telegram communities to 55K+ followers, maintaining high daily growth and engagement.
Jackpot WA — CTR (Read) 25.40%
Jackpot unlocks +19%
Unlock rate: 57.88% → 68.69%
40–50%Open Rate
10–15%CTR on Open
2M+Messages/mo
WhatsApp & RCS Marketing Integration
Integrated WhatsApp and RCS as primary retention and resurrection channels — building personalised campaigns at scale. Achieved industry-leading open and click rates well above benchmarks.
India Flag

India: 21% → 27% CTR

Growth

US Flag

US: 18% → 24% CTR

Optimized

Brazil Flag

Brazil: 45–49% CTR

Scale

2D → 3D In-App Banner Redesign
Moved India banners from 2D flat designs to 3D cut-outs with cleaner copy — drove measurable CTR lifts across markets.
Creative
Copy
Timing
15–25%uplift in engagement
Systematic A/B Testing Framework
Designed a repeatable, insight-led testing framework across creative, copy, and timing variables — consistently lifting engagement.
$1 callout CTR: 13.20%
Generic CTR: 8.71%
Scratch Card CTR: 3.57%
US Market CLM Strategy & Playbook

Appointed sole point of contact for US. Led playbook transfer, channel mix, and content strategies for local user cohorts.

Login→PDAU experiment: $1 monetary callouts outperformed generic by +52% on CTR.

Name of user
User Rank
DCB Offers
DC Amount PN/SMS
DS Personalization Initiatives — CTR 1.2% → 1.8%
Deployed multiple personalisation vectors driven by Data Science — user name, rank, DCB offers, deposit amounts — achieving a significant CTR uplift. Also drove vernacular campaigns in Gujarati, Hindi, Rajasthani, and Kannada achieving 30% penetration across categories.
Higher DAU rate
Better D7 CPDAU%
Lower cost/install
In-App Buyout (IAB) vs Resurrection
IAB campaigns drove better installs and downstream business metrics. Users who played the in-app game showed higher depositor conversion, GMV, and margin per user.
Denomination A/B TestTarget: 8+ Day Inactive Users
RESULTS LIVE
Variant
CTR
Cost
Result
Generic
10.07%
Lowest
Winner
₹5 Denom
~8%
Medium
—
₹30 Denom
6.94%
₹109
Lowest
Resurrection Campaign — Denomination A/B Testing
Systematically tested denomination variants (Generic vs ₹5 vs ₹30) for Rummy resurrection among 8+ day inactive users across WhatsApp, RCS, SMS, and Push Notifications. Generic resurrection consistently outperformed monetary denominations.
Better reachability
Higher conversion vs SMS
Brazil & India
RCS vs SMS — Reachability & Conversion
Led RCS integration as a new resurrection channel. In head-to-head reads, RCS outperformed SMS on both reachability and conversion metrics.
50% CASHBACK+81.96% GMVWINNER VARIANT
75% CASHBACK-4.19% MarginMARGIN DELTA
IND vs PAK — Cashback Offer Campaign
Targeted 3–7 day inactive users during IND vs PAK match with tiered cashback offers. 50% cashback drove the best balance of GMV and margin.
1.62MBASE COVERED
99.72%COVERAGE RATE
0.01%UNSUBSCRIBE
Deliverability: Optimal
Email Marketing Scale-Up & Deliverability Overhaul
Managed email marketing at MPL covering a base of 1.6M+ users (99.72% coverage). Led a structured warm-up strategy to combat deliverability issues — segmenting users into Highly Engaged, Semi-Engaged, and Inactive cohorts. Introduced BIMI implementation, A/B layout testing, and a dynamic personalization roadmap.

Campaign Reads

By the Numbers

In-App Banners CTR

21%
🇮🇳
IN Before
27%
🇮🇳
IN After
18%
🇺🇸
US Before
24%
🇺🇸
US After
49%
🇧🇷
Brazil Bingo
48%
🇧🇷
Brazil Gin Rummy
Brazil Bingo
49%
CTR
Brazil Gin Rummy
48%
CTR

Email Base Coverage

Total Base
1,626,087
Base Covered
99.72%
Hard Bounce
0.28%
Unsubscribe
0.01%
0% COVERAGE100%

WhatsApp Campaign

CTR (Read)
25.40%
Jackpot Unlocks
+19%
Unlock Rate
Before
57.88%
After
68.69%

US Login → PDAU

Generic (5 min)8.71%
$1 Callout (5 min)13.20%
Generic (21 hr)1.84%
Scratch Card (21 hr)3.57%

Community Growth

India WA
51K
DOD Add
350/day
Eng. Rate
8–10%
BR Telegram
4.1K

Personalisation Impact

India CTR (Before)
1.2%
India CTR (After)
1.8%
US Top Phrases
>1.85%
US Bottom Phrases
<1.2%

Career

Experience

Apr 2025 – Present

Mobile Premier League (MPL)

Associate Manager, CLM

US market SPOC. Campaigns reaching ~1M users/day. Managing a junior intern. Advanced personalisation frameworks and cross-geo retention KPIs. ~200 campaigns/quarter.

Feb 2024 – Mar 2025

Mobile Premier League (MPL)

Marketing Associate, CLM

Managed Rummy CLM for India & US. Led WhatsApp as the primary channel: 40–50% open rates, 10–15% CTR. Reactivation at ₹60–80/user — 5–6× more efficient than acquisition.

Mar 2023 – Jan 2024

Mobile Premier League (MPL)

Marketing Intern, CLM

Assisted in customer engagement strategies across SMS, in-app, and personalised journeys. A/B testing initiatives improving engagement by 15–25%. End-to-end project management.

Education

ABV IIITM Gwalior · Graduated July 2023

Integrated PG in IT (B.Tech + MBA)

Five-year integrated program combining engineering and management — the analytical foundation behind every data-driven campaign.

Core Competencies

Strategic expertise in driving growth through data-driven lifecycle marketing and cross-channel optimization.

Customer Lifecycle ManagementWhatsApp MarketingRCSA/B TestingCampaign ManagementSegmentationPersonalisationReactivation CampaignsMulti-channel ExecutionData AnalysisMarketing AutomationCross-functional Collaboration

Core Skills & Tech Stack

A visual representation of my proficiency across key marketing technologies and strategic domains.

CleverTap
WhatsApp & RCS
A/B Testing
Tableau
Google Analytics
Segmentation & Personalisation
Email Marketing
Google Suite

Let's build something
great together.

princemainwal8@gmail.com+91-7983140223LinkedIn

Languages: English, Hindi